Bag Analysis
– Promote your corporate image with carrier bags!
| In the past year Karstadt has proved it with their special
anniversary bag. Europe`s biggest department store
company has brought the carrier bag into the limelight and used it as a central event accompanist. Dr. Erich Kühte, University Cologne, confirms that service packaging has reached a contact-quality and –quantity like no other advertising medium. This statement together with the advertising success of Karstadt was the reason that the IPV1 commissioned an independent study about the advertising efficiency of service packaging... Read more:  |
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